TOW 21 - Visual

Smoking is one of the most talked issues in America. Currently, only 17.8% of Americans smoke, but there are organizations that are trying to get that number lower. The visual I chose is an ad that encourages smokers to quit by arguing that their children will take after them and smoke if they see their parents smoking. This is displayed by showing crayons inside of a Marlboro cigarette box, and words across the ad saying "Do you want them to take after everything you do?" I think that this is one of the more effective ads that against smoking because it appeals largely to pathos. The majority of people with children are very protective over their kids and want what's best for them. In this day, there is no longer much debate over whether or not smoking is bad. Therefore, because even the smokers know it is bad, they don't want their children to smoke. I think by expressing this through crayons in a cigarette box is very effective because it makes people realize how their actions will effect their kids. Along with this, I think the argument is effective because it is one of the few that express how smoking effects others rather than just the smoker themselves. However, I think this can be a risky choice, because not everyone who smokes has children. Therefore, it greatly limits who the audience can be for this advertisement. If a large majority of smokers have children, then this ad will be very effective. However if the majority of smokers don't, then this ad may not be effective at all.